Luno used to be known as BitX. The company was established in 2013, but in January 2017 rebranded as Luno and joined the fintech of UK’s Financial Conduct Authority (FCA). Nowadays the company, has set up its headquarters in London and is focusing on expanding its services in Europe. Additionally, Luno has offices in Singapore and Cape Town and offers its exchange services in Indonesia, Malaysia, Nigeria, South Africa for the local currencies.